This initiative comprises the first stage of a market growth strategy, seizing the opportunity to accelerate development through a targeted strategy of communication. In a time period where there has been a marked decrease in “perceived quality” of the current market leader, there is an opportunity to introduce effective and safe operating protocols that are the fruit of the scientific committee’s research in co-operation with Italian Universities. At a time when the prospective consumer expresses the desire for a reference figure, there is an opportunity to evolve the figure of an Advisor with a role spanning from answering simple questions, to helping the patient articulate expectations, to a Psychologist managing the patient before, during, and after the operation.

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Vision

To build an organisation capable of satisfying the desire for beauty simply by restoring the joy of living.

 

Mission

To generate psycho-physical wellbeing by remodelling the body so that it finally becomes an appropriate instrument truly representing the soul.